Social media-giant admits “post reach and referral traffic could potentially decline…”

Facebook Changes News Feed Algorithm to Affect 'Media Content'

Source: Mikael Thalen | |

Facebook announced its plan to alter users’ news feeds yet again Tuesday in a move that will allegedly provide “the right mix of updates” from friends and news pages.

In a post entitled, “News Feed FYI: Balancing Content from Friends and Pages,” Facebook Product Manager Max Eulenstein and User Experience Researcher Lauren Scissors lay out how “media content” will be altered under the site’s newest algorithm.

“Media content is a key part of the experience for people on Facebook and we’re committed to helping publishers find the right audience for their content,” the article states. “The goal of News Feed is to show you the content that matters to you.”

Instead of allowing users to view all requested content, Facebook has long limited personal news feeds, a move the social media-giant calls an improvement and continual balancing act.

“As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right,” the authors write.

A mere footnote at the end of the article also admits that the new change could negatively affect a page’s reach.

“In some cases, post reach and referral traffic could potentially decline,” the article says.

While Facebook hails the new algorithm as a step forward, many users and journalists alike are taking the company’s history into consideration.