Can China make anything by themselves?

UNCLEMARTIAN

Taking a break from counterfeiting American products for sale on the black market, China has ‘created’ a new brand of high-end clothing apparel called ‘Uncle Martian’. The only problem is, the ‘Uncle Martian’ logo bears a striking resemblance to the established, and much respected, American brand ‘Under Armour’.  If the Chinese can make something, what’s to keep them from copying it?  Nothing.

Image (c) MASHABLE COMPOSITE/UNDER ARMOUR AND UNCLE MARTIAN'S SOCIAL ACCOUNTS
Image (c) MASHABLE COMPOSITE/UNDER ARMOUR AND UNCLE MARTIAN’S SOCIAL ACCOUNTS

Not very subtle, is it?

Mashable reports that the brand set up an account on Chinese social media platform Weibo Friday morning, and that the Tingfei Long Sporting Goods Co., an 800-employee company based in Fujian province in southern China, is behind the brand.

Like many Chinese companies, Tingfei Long has been making off-brand clothing and shoes for years, but that Uncle Martian is not an attempt to steal the logo and identity of Under Armour, but rather an attempt to cut into the business of the branded shoe market dominated by U.S. companies like Nike, Under Armour and New Balance.  This according to an executive with the company.

Under Armour has responded to the infringement with this statement:

Under Armour is aware of the Uncle Martian launch event.  Uncle Martian’s uses of Under Armour’s famous logo, name and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action.

The Chinese have a long and illicit history of producing counterfeit goods, this 60 Minutes report is an excellent example of how far they’ll go – even counterfeiting things that do not exist.