Recording artist Nick Carter appears with Kellogg's Tony the Tiger at the announcement of The Gr-r-reat Tony the Tiger Awards at the Hudson Theater August 15, 2002 in New York City. Ten finalists, recognized for overcoming personal challenges, will receive a $10,000 college scholarship and a chance to appear with Tony the Tiger on a box of Kellogg's Frosted Flakes cereal. (Photo by Lawrence Lucier/Getty Images)

Warner Todd Husto

Troubled cereal giant Kellogg’s is continuing its reductions by shedding almost 300 more jobs, this time at facilities in New York.

A new round of layoffs was announced this week for New York, revealing that 278 employees will be losing their jobs at facilities in Batavia, North Syracuse, Johnson City, Binghamton, and Schenectady, the Democrat & Chronicle reported.

The layoffs at the Batavia trucking station is part of the mass layoffs announced this year in a move meant to staunch the financial bleeding the company has experienced the last few years.

The re-tooling plan resulted in the $53 million fourth-quarter loss reported by the cereal maker and is expected to include the closure of 39 distribution centers affecting roughly 1,100 workers across the country.

Kellogg’s is also reportedly targeting 57 layoffs in Rockland and Suffolk Counties in Long Island, as well as 255 more in Syracuse.

It has been more trouble for a company that has been struggling to stay afloat during the last few years. With its brand name falling in the eyes of consumers and mass layoffs, Kellogg’s has initiated a massive effort to scale back its expenses.

The moves come after Kellogg’s decided to cut its advertising with Breitbart News at the end of 2016, directly snubbing Breitbart’s 45,000,000 readers.

In November, Kellogg’s said Breitbart News’s conservative readers are not “aligned with our values as a company.”

While the decision by Kellogg’s to cease advertising made virtually no revenue impact on Breitbart.com., it did represent an escalation in the war by companies like Target and Allstate against conservative customers whose values propelled President Donald Trump into the White House.