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Pharmacy chain CVS will purchase insurance giant Aetna in a deal value at $69 billion, The Associated Press reported Sunday.

The move will dramatically expand the drugstore juggernaut’s health services; a historic amplification which could transform the health care industry.

If approved by regulators, CVS’ 9,700 locations could morph into health care centers, providing its consumers with primary care and other services and dramatically lowering the cost of health care.

The unprecedented merging of retail and health care is likely to spark similar deals throughout the industry, experts said.