Dozens of items at Dunkin’ Donuts, Chili’s and Sonic are slowly starting to disappear off menus in an effort to focus on the food customers know and love.
The trend, originally reported on by Business Insider, is becoming a popular practice among fast-casual restaurants as sit-down, family-style restaurants struggle to drive sales with their jam-packed menus.
On Monday, Dunkin’ Donuts removed items from its menu, starting the process of cutting 10% of items.
Chili’s cut 40% of its menu just last year.
This week, both Sonic and Dave & Busters also voiced plans to cut back on items.
Even McDonald’s has opted to keep it simple over the last couple of years by trimming trendy foods and implementing the All-Day-Breakfast menu. It was named the top US stock to watch out for in 2018 by Nomura, a Japanese financial holding company.
According to Business Insider’s findings, restaurant executives have found that companies are more profitable when they’re not jam-packing their menu with trendy food items to try and appeal to the masses.
Rather, many fast-food chains are starting to get back to focusing on their core customer, instead of trying to win over every possible person, especially us millennials.