the blaze

Several companies decided last week to publicly cut business ties with the NRA in the wake of the Parkland, Florida, high school shooting — but now many of them are paying a price in public opinion.

Anti-gun advocates launched a #BoycottNRA movement on social media and vowed boycotts of companies that had business relationships with the NRA. Several of the companies targeted chose to sever ties with the gun group in the face of economic threats.

According to a new Politico/Morning Consult poll conducted over the weekend, most companies that ended their relationships with the NRA saw their net favorability numbers fall when consumers heard the news.

First, how was the NRA viewed?

The survey data revealed that Americans’ net favorability of the NRA is +8: 44 percent of Americans view the NRA very or somewhat favorably, while 36 percent view the NRA very or somewhat unfavorably.

Also, Americans are slightly more likely to have a better opinion of a business that has a relationship with the NRA. When asked if they would be more or less favorable toward a company that is affiliated with the NRA, 36 percent said they’d be more favorable, while 34 percent said they’d be less favorable. Similarly, they said they are slightly more likely (33 percent to 32 percent) to do business with a company that is affiliated with the NRA.

In what was likely a bit of a disappointment to members of the #BoycottNRA movement, a majority of Americans (51 percent) are not on board with boycotting a company for being affiliated with the NRA. However, a sizable chunk (28 percent) of those polled did say they would consider such a boycott.

And while 35 percent said companies affiliated with the NRA should cut ties with the group if customers demand it, 39 percent said companies should not cut ties.

A plurality (42 percent) said the NRA supports policies that are “mostly good” for the U.S., while 30 percent said the policies are “mostly bad.”

So, how did companies that split with the NRA fare?

Every company polled save two had lower net favorability after respondents learned that the company had severed ties with the NRA.

Here’s how Americans viewed each business before and after they learned the company ended its business relationship with the gun group:

ENTERPRISE RENT-A-CAR
● Before: +49 (Total favorable: 61; total unfavorable: 12)
● After: +25 (Total favorable: 50; Total unfavorable: 25)
● Change in net favorability: -24

NORTON ANTIVIRUS:
● Before: +38 (Total favorable: 54; total unfavorable: 16)
● After: +20 (Total favorable: 47; total unfavorable: 27)
● Change in net favorability: -18

LIFELOCK:
● Before: +35 (Total favorable: 47; total unfavorable: 12)
● After: +21 (Total favorable: 45; total unfavorable: 24)
● Change in net favorability: -14

METLIFE:
● Before: +33 (Total favorable: 45; total unfavorable: 12)
● After: +21 (Total favorable: 45; total unfavorable: 24)
● Change in net favorability: -12

ALAMO RENT A CAR:
● Before: +30 (Total favorable: 40; total unfavorable: 10)
● After: +19 (Total favorable: 43; total unfavorable: 24)
● Change in net favorability: -11

NATIONAL CAR RENTAL:
● Before: +29 (Total favorable: 40; total unfavorable: 11)
● After: +17 (Total favorable: 42; total unfavorable: 25)
● Change in net favorability: -12

SIMPLISAFE:
● Before: +15 (Total favorable: 21; total unfavorable: 6)
● After: +13 (Total favorable: 35; total unfavorable: 22)
● Change in net favorability: -2

FIRST NATIONAL BANK OF OMAHA:
● Before: +12 (Total favorable: 21; total unfavorable: 9)
● After: +14 (Total favorable: 37; total unfavorable: 23)
● Change in net favorability: +2

CHUBB:
● Before: +7 (Total favorable: 15; total unfavorable: 8)
● After: +10 (Total favorable: 31; total unfavorable: 21)
● Change in net favorability: +3