Waitrose is offering a gender-neutral card for Mother’s Day in a bid to make the celebration more inclusive.
The supermarket is offering cards celebrating ‘Happy You Day’ in its range of Mother’s Day gifts in order to make them appropriate for transgender people.
It comes alongside a Scribbler card reaching out to same-sex couples with the message: ‘Two Mums Are Better Than One’.
Waitrose said the idea was ‘broadening out who the cards can go to, whether it’s grandmas or transgender mums’, according to the Sunday Times.
Waitrose offering cards celebrating ‘Happy You Day’ in its range of Mother’s Day gifts in order to make them appropriate for transgender people
Another Scribbler card is also intended for transgender parents, carrying the message: ‘Dad, thanks for being the most amazing mum.’
Transgender campaigner Karen Pollock said the traditional name, Mothering Sunday, was more inclusive as anyone could be considered as ‘mothering’.
Some schools have also adopted more gender-neutral forms of the Mother’s Day name.
Consett Junior School in County Durham refers to Special Person’s Day on its website, as does Heltwate School in Peterborough.
Scribbler has also released alternative Mother’s Day cards reaching out to transgender parents and same-sex couples
Columnist Emma Teitel has previously called for the celebration to be renamed as ‘Guardian’s Day.’
It comes after calls in Germany for the country’s national anthem to be made gender neutral by replacing the word ‘fatherland with ‘homeland’.
Meanwhile Scout leaders were told in December to avoid referring to children as ‘boys’ and ‘girls’ to ensure transgender members were not offended.
Official guidelines instruct leaders to use ‘gender-neutral’ phrases such as ‘hello, everybody’ when addressing Scout troops.