The U.S. Federal Trade Commission is investigating whether Cambridge Analytica’s use of the personal data from 50 million Facebook users violated a consent decree the tech company signed with the company in 2011 before the 2016 election.
The Obama Campaign and Hillary Campaign also used Facebook and social media data to target voters in 2012 and 2016.
Carol Davidson, a former Barack Obama campaign official, admitted that the 2012 campaign led Facebook to “suck out the whole social graph” and target potential voters. They would then use that data to do things like append their email lists.
Carol Davidsen also admitted in a speech that Democrats sucked out “the entire social network of the US”, kept the data and still have it.
Carol Davidson was not the only Obama official to brag about the campaign’s use of social media data.
Obama Campaign Manager Jim Messina touted the 2012 campaign’s use of “targeted sharing” on Facebook to use supporters as a way to persuade their undecided friends and family to support Obama.
Messina bragged about the use of Facebook data by the Obama campaign in a speech in 2013.