A billion-dollar industry has sprung up virtually overnight.

Cannabis has gone from taboo to big business, and most of it is happening in Canada, a country with 35 million people and big, green ambitions.

“Cannabusiness” is growing at an astounding rate, and it is much more advanced than you might think.

Today’s cutting-edge technology has a big role to play in managing this new “Green Revolution.”

One company is entering the world of marijuana technology…and faces little competition.

BLOCKStrain (TSX.V:DNAX) is a full-service software company which has developed the world’s first integrated platform that tracks and registers cannabis intellectual property (IP) “from genome to sale.”

The company’s software utilizes blockchain technology, and is proprietary, immutable and cryptographically secure from external tampering: a completely safe repository for IP and a “single source of truth for cannabis strains and their ownership.”

It’s the “smart hub” for cannabis, bringing cutting-edge tech to one of the hottest industries of 2018.

BLOCKStrain is the first to the field in tracking and verifying cannabis products, bringing transparency, trust and safety to an industry which for decades operated mostly on the black market.

And with Canadian legalization only weeks away, the company seems to be poised to dominate a growing market…one with global sales expected to reach $63 billion by 2024.

Here are 5 reasons to keep a close eye on BLOCKStrain (TSX.V:DNAX)

1) A Soon To Be $63 Billion Industry

Canada is on the verge of a historic milestone, becoming the first G7 country to make cannabis fully legal. The number of licensed producers (LPs) has shot through the roof as growers try to position themselves to meet increased demand.

Canada’s cannabis exports increased by 400 percent in 2017. The nation’s marijuana market is set to grow to more than $20 billion once legalization goes through. In May, the industry had its first billion-dollar buyout.

As the first developed country to embrace full marijuana legalization, Canada is about to become the pot capital of the world.

But with so many growers crowding the market, tracking and verifying product strains poses a big challenge.

Why is weed special? Well, it remains subject to different laws and regulations depending on regions: federal legalization will help with that problem, but provincial authorities will continue to affect how cannabis can be bought and sold.

Patent protection for marijuana strains is a historic trouble spot for the industry: it can be difficult to find adequate legal protections for products, and thieves can duplicate strains and rip off IP with ease.

Finally, with so many unprotected strains out there, ensuring quality control and bringing transparency to the market is absolutely necessary. Without effective quality assurance, strains might not perform as advertised, with potentially harmful consequences.

Supply chain management for cannabis could be a huge opportunity, one which has gone relatively under-appreciated in the cannabis stock boom of 2017-2018. The global cannabis market is projected to be $63 billion by 2024, and could overtake cigarette sales, currently $77 billion.

Billions of dollars in product will soon be changing hands across a global marijuana market, but without quality assurance, patent protection and tracking/verification, billions could be lost in waste.

And that’s where BLOCKStrain (TSX.V:DNAX) comes in. It’s first to the field in supply chain management and will be the first company to apply proprietary software and blockchain technology to the marijuana market.

2) First to Market in Canada

On the verge of legalization, the Canadian government is making moves to ensure the new recreational pot market is regulated, to protect growers, distributors and consumers.

But right now, there’s only one company positioned to verify and track pot sales nationwide—BLOCKStrain (TSX.V:DNAX).

The company faces little competition and will have huge scope to dominate the Canadian domestic recreational pot market, estimated to reach $8.7 billion in sales by 2024.

And with legalization on the horizon, the Canadian government has indicated its determination to “strictly regulate” the cannabis space. That presents wide opportunities for companies like BLOCKStrain.

The company has already signed deals with WeedMD Inc. (TSX-V: WMD), a licensed producer (LP) under Canada’s Access to Cannabis for Medical Purposes Regulations (ACMPR). This includes the integration of BLOCKStrain’s blockchain-based secure platform into a member of the federal LP system.

“We believe that BLOCKStrain is best positioned to protect our intellectual property by further validating and securing our best-in-class genetics,” said Derek Pedro, design, cultivation and production partner at WeedMD.

WeedMD has invested $500,000 in BLOCKStrain’s platform and will receive a board seat, making it the first LP to integrate blockchain into its ecosystem.

And this is just the beginning. There are over 100 LPs in Canada, with more going on-line every month. BLOCKStrain offers the only blockchain enabled method for verifying and tracking sales, protecting product from fraud and ensuring quality control.

It has the Canadian market cornered…a domestic marijuana space that generates $24 billion in total economic activity.

3) Tech to the Rescue

What makes BLOCKStrain (TSX.V:DNAX) so special? The key is in the name: this is the first company to bring blockchain technology to the marijuana supply chain.

You’ve heard of blockchain: one of the hottest buzz-words in tech last year, blockchain acts as a digital ledger for transactions. It cuts through third-party obstructions and delivers super-fast, reliable accounting for colossal amounts of data.

Bitcoin may have been flash-in-the-pan, but blockchain could potentially transform whole industries.

Now, BLOCKStrain has adapted it for the cannabis space. They aim to use the blockchain to validate and verify products, providing security for licensed producers and transparency for users.

BLOCKStrain’s Chief Technology Officer (CTO) is a pioneer of applying new tech to the marijuana market. He has twenty years of experience in enterprise design and development for major companies like Microsoft, YouTube and Mercedes Benz, and served as the CTO for Weedmaps—the biggest tech player in the cannabis space.

Driven by innovative leadership, BLOCKStrain has developed a “clean, immutable, legal and transparent distribution network of product between producers and consumers”—the first time that a full transparency and security has been brought to the marijuana space.

And the great thing about the blockchain is that it’s easily exportable—from Canada, BLOCKStrain could bring its tech to cannabis markets all over the world, embracing the global pot industry.

And who says they should stop with pot? There are trillion-dollar industries out there in need of verification services, presenting even greater opportunities for BLOCKStrain’s proprietary platform.

4) From Here to Millions

The global pot industry could exceed $63 billion in legal sales by 2024…and right now, BLOCKStrain (TSX.V:DNAX) is one of the only companies out there providing verification and transparency for producers and consumers.

Even if it captures only one perent of the market, that’s $630 million worth of cannabis sales per year that is looking for the protection that BLOCKStrain can offer. Bring that up to 10 percent, and you’re looking at a colossal opportunity for a small cap company.

Using the blockchain should cut way down on verification costs, while BLOCKStrain’s access to Canada’s fully-legal market will give it expertise it can apply elsewhere, once other countries start to fully legalize.

The legal market in the U.S. is $9.7 billion, but if the federal government ever embraces full legalization, that could explode to $55 billion virtually overnight.

With current trends, a decade from now, the North American market could be worth  $47 billion.

As sales grow and the number of LPs, marketers and distributors expand, consumers and regulators will demand greater transparency, while the LPs themselves will need verification that their products are protected.

Demand for BLOCKStrain’s services is already starting to grow: the WeedMD deal could be the sign of bigger deals further down the road. Several more clients are scheduled to come on line shortly, and more partnerships are soon expected to be announced.

Cannabis is only the beginning. Verification for seed, food and plant material is another huge opportunity for BLOCKStrain’s proprietary tech.

And while weed is a billion-dollar opening, the global grocery industry, for example, is $3.2 trillion…which could potentially all be placed on the blockchain through BLOCKStrain’s immutable, secure and transparent system.

5) About Time

Once pot becomes fully legal, it’s going to need what all large industries need: quality control, transparency and security for producers and consumers.

BLOCKStrain (TSX.V:DNAX) can do that, all on a platform that is fully capable of expanding out from Canada to embrace the whole world and the growing global pot market.

The deal with WeedMD has brought BLOCKStrain into the world of officially-licensed legal producers. The Canadian government has expressed its wish to bring full regulation to the pot market, opening up opportunities for BLOCKStrain’s services.

The WeedMD deal is just the tip of the iceberg. There are dozens of LPs looking for verification for their products, and at the moment only BLOCKStrain’s immutable, secure software can give them the transparency they are looking for.

According to CEO Robert Galarza, “Our platform brings the best aspects of blockchain technology into the cannabis industry in order to protect the intellectual property of producers, while giving customers visibility and transparency.”

BLOCKStrain (TSX.V:DNAX) has few competitors, a fast-growing market and potential to grow in the near future to other industries and markets.

This could be a prime opportunity for investors looking at “Cannabusiness.”

By. Ian Jenkins