While still waiting for the Publix boycott campaign to produce the $1 million he demanded in penance for the company donating $670,000 to an NRA-backed Republican, gun control activist David Hogg launched a new hashtag campaign that hasn’t quite caught on the way it was intended.

Hogg introduced the new campaign in a tweet on Thursday:

“The sound of gunfire echoes everywhere,” he wrote. “You hear it in our cities, towns, and it brings grief to our Native American friends, too. But you know what’s louder? The sound of all of YOU demanding change. use #YOUniversallyTriggered to speak for your right to live and be safe.”

In a follow-up tweet, he added: “Gun violence affects all of us in different ways share how is does or has affected you with.”

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