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It seems like the Never-Trump Team has been trying to bring impeachment against the president since he was elected.

The problem is that now that they are as close as they have ever been to bringing articles of impeachment, they just can’t seem to decide what crime to accuse him of.

So what to do?

Hold a few secret focus groups, of course!

From the Washington Examiner:

NBC News and Reuters were savaged by the anti-Trump #Resistance this week for warning that Democrats would miss their opportunity to move public opinion in support of removing President Trump from office if the impeachment hearings fail to capture the attention of the general electorate.

Not only is this analysis correct, but NBC and Reuters are also not alone in recognizing that Democrats need to appeal to more than just obsessively engaged former Russia-gate activists. Democratic leaders themselves recognize this, too, which is why they are workshopping their talking points and buzzwords for maximum impact and reach.

Democrats have, for example, retired the term “quid pro quo” for the simpler term “bribery,” claiming the latter more accurately conveys the nature of the case against Trump.

But there is more to the story, according to the Washington Post. Democrats shelved “quid pro quo” after private polling found “bribery” packed more of a punch with survey respondents.

Are we really that surprised?

Everyone knew that something had changed when “quid pro quo” was suddenly deleted from impeachment vocabulary, but the question was why Nancy Pelosi and other suddenly started using the term “bribery.”

The Washington Post continued their story:

Pelosi’s embrace of the term bribery — one of only two crimes specifically cited in the Constitution as impeachable — comes after nearly two months of debate over whether Trump’s conduct amounted to a “quid pro quo” — a Latin term describing an exchange of things of value.

Bribery, Pelosi suggested, amounted to a translation of quid pro quo that would stand to be more accessible to Americans: “Talking Latin around here: E pluribus unum — from many, one. Quid pro quo — bribery. And that is in the Constitution, attached to the impeachment proceedings.”

Article II of the Constitution holds that the president and other civil federal officials “shall be removed from Office on Impeachment for, and Conviction of, Treason, Bribery, or other high Crimes and Misdemeanors.”

VOTE NOW: Do you OPPOSE or SUPPORT impeachment?

If this is how the Democrats want to run politics, then it’s no wonder that the White House is now calling the inquiry “impeachment by focus group.”

But could this new tactic of using the focus-group approved term actually backfire for Democrats?

From the Blaze:

However, the Post also noted that even Hines recognizes that while “bribery” may be a politically useful term for Democrats, it may be imprecise to describe the allegations.

“Abuse of power is not necessarily a concept that most Americans run around thinking about,” he said. “In this case, the abuse of power was some combination of bribery and extortion.”

It is also unclear what Democrats argue is the alleged bribe in question since Democrats do not have any witnesses with direct knowledge of Trump’s state of mind during his dealings with Ukraine and foreign aid is regularly conditioned upon specific actions by other countries, including combating corruption.

Do you think the new term “bribery” will be any more successful for Democrats who are pushing impeachment?