The Democratic Congressional Campaign Committee is trying to regain a multicultural voter turnout with a communications campaign to back the party’s embattled House majority, putting $30 million to attract communities of color.
Polling suggests a red wave that could remove Democrats from power in Congress is in the horizon for the midterm elections. The DCCC is reacting with the “Building our Base Project,” a program that intends to inspire nonwhite voters to vote for Democratic incumbents and challenger candidates via microtargeting and community organizing that is backed by advanced data-gathering and specialized messaging.
.@dccc to invest $30M to engage with voters of color.— aaron navarro (@aaronlarnavarro) November 17, 2021
The investment would go towards hiring local talent for outreach, targeted polling and ads, voter protection/education and “countering disinformation” in minority communities. pic.twitter.com/PI7uIgqLEP
“Democrats know that defending our House majority will depend on our ability to build a diverse coalition of support and these early, meaningful investments will ensure that we are taking no community for granted and leaving no votes on the table,” Rep. Sean Patrick Maloney of New York, the DCCC chairman, said in a statement issued Wednesday.
The Republicans have passed Democrats in generic ballot polling that exposes which party
the voters would prefer to be responsible for Capitol Hill. With House Democrats adhering to a narrow, five-seat majority, this new data have driven Republicans, and some political prognosticators, to predict a total wipeout for the party in power in November 2022.
The DCCC is launching a "$30 million investment to hire local community organizers, launch targeted advertising campaigns aimed at nonwhite communities, as well as building voter protection and education programs." https://t.co/wM5HXC2OLE— Kirk A. Bado (@kirk_bado) November 17, 2021
A fresh ABC News/Washington Post survey put the Republicans 10 percentage points ahead of the Democrats on this key 2022 measuring stick, pushing them to 44.1% and in front by nearly 1 point in the RealClearPolitics average of the 10 most recent surveys. That poll was the third of six this month to project the Republicans with an edge in the race for the majority in the House and Senate.
“There is no good news for House Democrats and their historically
thin majority,” Mike Berg, a spokesman for the National Republican Congressional Committee, said in a statement.
The DCCC is intensifying attempts to win over and turn out nonwhite voters for Democratic candidates to counter the headwinds.
NEW: Today, the @dccc announced the Building Our Base Project—our $30M long-term strategy to engage, persuade, & mobilize voters of color earlier than ever before.— Veronica Yoo 유예인 (@veronicayiyoo) November 17, 2021
Making meaningful inroads in these communities starts w/ meaningful investments. Read how our plan does that here⬇️ https://t.co/OpPxFUvM89
The committee described the $30 million it is spending on this new campaign as an “initial” investment and emphasized that it comes on the heels of its placement of 50 party operatives in battleground “regions” around the country in advance of the midterm elections.
With the Building our Base Project, the DCCC is pledging to turn money into organizing, paid and earned media, research and polling, “voter protection and education,” the hiring of ethnically various political operatives, communications efforts to counter “disinformation,” directly interfacing with candidate campaigns, and partnering with allied Democratic groups.