The new year got off to a bad start for CNN as the network’s ratings for the first week reveal a sharp 90% decline in the coveted 25-54 year old demographic as compared to last year.
An analysis of the ratings shows CNN averaged just 548,000 viewers for the first week in January, a mark well below the 2.7 million viewers from the same week in 2021.
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Part of these numbers may be slightly skewed in that coverage of the Capitol riot the previous year certainly elevated viewer interest for a network that’s been obsessed with that day ever since.
Still, the Daily Mail reports that on the anniversary of January 6th, “viewers chose right-wing rival Fox” News for their coverage of the day’s events instead.
The outlet adds that CNN “saw an 86 percent decline in the much-desirable 25-to-54 demographic, with a paltry 113,000 tuned in last week.”
Womp, freaking womp. Looks like Build Back Better doesn’t apply to CNN’s viewership
CNN has a massive 90% ratings collapse in the first week of 2022 https://t.co/EREhnSAq9F— TheBlaze (@theblaze) January 13, 2022
CNN’s Ratings Are A Nightmare
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The report goes on to note that CNN’s rating plunge might be due in part to the network being “plagued by high-profile scandals.”
Former anchor Chris Cuomo was fired following reports indicating he used media sources to track down information on his brother, disgraced former New York Governor Andrew Cuomo’s, sexual harassment accusers.
A colleague and current anchor Don Lemon has faced his own allegations of sexual harassment.
“Don Lemon accuser says CNN is ‘predator protecting machine,’ happy to see ‘some accountability’ with Cuomo”https://t.co/fWO6ig0Qw5— Luke Rudkowski (@Lukewearechange) December 7, 2021
It was also revealed that Lemon had correspondence with actor Jussie Smollett as the actor was enveloped in a scandal where he orchestrated and choreographed a fake hate crime.
During testimony, Smollett said he received a text from Lemon supposedly warning him that the Chicago Police Department didn’t believe his account of what happened.