Source: Brad Slager
The foundering network foists its failed formula…for some reason, and Jim Acosta fails in the process.
On Monday, I covered that after a year of continuous ratings erosion, CNN was going back to its same methodology of broadcasting the drumbeat of our dismal democracy. After a year of obsessing on the Capitol riot, and getting trounced as it “celebrated” the one-year anniversary, CNN has decided that a new series continuing that failed focus was a splendid idea. It proved to be the polar opposite of splendid.
Along with its many troubles, CNN has to grapple with what to do with its 9 pm primetime slot. The disgraced Chris Cuomo was finally sent packing in November, but as much of a journalistic embarrassment that their former host had been his was their top-rated show. The network has been trying to figure out what to do with the vacancy, as the nine-o-clock hour is one of the more flush times for audiences across the news nets.
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The latest experiment has been a series, dubbed Democracy In Peril, where CNN continues its dour approach to the nation, a stance that has repelled viewership for a year. Last week, they placed the failing morning show hostess Brianna Keilar in the seat and got dismal returns, so the next move was to continue this failed experiment with one of its perceived stars, Jim Acosta. It did not go well – at all.
As Jim was poised to launch into a night of lectures and grave promises of doom for the nation, over at Fox they gave Jesse Watters a new gig at the 7 pm hour. He managed to draw over three million more viewers than the wizened and experienced Acosta. The Watters debut was watched by 3.8 million viewers, while Acosta was left with a meager 511,000. The CNN experiment performed so poorly that Watters and Tucker Carlson drew more people in the advertiser demo than Acosta’s entire audience. But it gets worse.