Posted BY: The Federalist

Pentagon officials should consider what happens when an organization alienates its core constituency. Exhibit A: the Walt Disney Company.

Severe recruiting shortages in all branches of the service are too serious to ignore. Enlisted bonuses as high as $50,000 have not helped much. And the Army has met only 40 percent of its 2022 goal, so it reduced end strength by 22,000 soldiers.

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Traditional, patriotic families are the prime “market” for military recruiting. Pentagon officials and professional marketers, therefore, should objectively consider whether woke Defense Department policies have alienated that core constituency.

Start with President Joe Biden’s Inauguration Day executive order prohibiting discrimination based on gender identity and sexual orientation. The order specifically opened doors for transgender men who want “access to the restroom, the locker room, or school sports” reserved for women.

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