Posted BY: Jay Valentine
During our year with Mike Lindell, the Fractal team went from never having seen an election roll to running the largest election database ever created, with over 1.7 billion records — for 12 states alone.
With only 165 million or so voters in the United States, why such a large database?
Data travel, data move, and data tell a story as they traverse different databases — over time.
Let’s take an example.
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Phineas Phrogg, our made-up character, is on a voter roll. Phineas owns a home, has three credit cards, two cars, does limited social media, is a deacon at his church, and is active in the Lions Club.
Phineas’s data in any single database yield 1 x 1 = 1 level of insight.
A state voter roll, taken on March 15, is a flat surface with little actionable information.