Although spy balloons are currently dominating the headlines, the wildly popular video-sharing app may be Beijing’s premier Trojan Horse.
Posted BY: Wyatt | NwoReport
The Kansas City Chiefs and Philadelphia Eagles face off Sunday in the Super Bowl, but their competition extends beyond the gridiron to the social media stage, where the two teams are vying, along with the NFL’s other 30 franchises, for followers and engagement on TikTok, the controversial video-sharing app that reportedly has close ties to the Chinese Communist Party (CCP).
Although spy balloons are currently dominating the headlines, the wildly popular TikTok appears to be China’s premier Trojan Horse.
With 2.6 million followers (and 46.1 million likes), the Chiefs are the most popular of the 32 NFL teams on the platform, with the Eagles a distant second, with 2 million followers (but 48.5 million likes).
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It’s not just about followers, however, according to a recent piece in The Observer . It’s about the quality of the content. Engagement rate, which refers to the percentage of likes, comments and shares an account generates, is arguably the most important metric in evaluating the popularity of a TikTok account, the outlet explained — and neither of this year’s Super Bowl competitors performs in the top 25% for engagement.