Posted BY: Julio Rivera

In the age of social media, almost everyone who possesses a profile on any one of the major online platforms (Twitter, Facebook, TikTok) can tell you a story about how they conducted a web search for a specific service or product, only to immediately see an ad for said service or product upon logging into their favorite social media app.

It’s enough to stir up paranoia for many as the brutal reality of the information age is that we are, in fact, being closely monitored by the applications, websites, and devices that we remain tethered to as if they were an extension of our physical beings.

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So the question becomes, where is the line drawn between what information is necessary for app makers and websites to collect to improve the user experience, and what constitutes negligent abuse?

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