Posted BY: Kara | NwoReport

Alissa Heinerscheid, the Bud Light senior marketing executive behind the Dylan Mulvaney ad campaign has gone on a leave of absence and will be replaced.

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Heinerscheid led the Bud Light marketing effort since June 2022, and had made the decision that the brand needed to branch out, and be more inclusive in order for it to have a future.

A day before Mulvaney announced the partnership, Heinerscheid made an appearance on the “Make Yourself At Home” podcast. During that appearance, she talked about her work with the company and how she wanted to transform the Bud Light brand, and move it away from its “fratty” and “out of touch” past to a company that “embraces inclusivity.”

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