Source: Katabella Roberts

KFC will begin rolling out its Beyond Meat fried “chicken” across the United States next Monday for a limited time, the companies announced on Jan. 4.

The meatless meal will be the first plant-based chicken to launch in fast-food restaurants across America and will be available at KFCs nationwide.

Shaped like fried chicken chunks, the six-piece packs will be available to consumers at a starting price of $6.99 as part of a combo meal that includes a medium drink and fries, although that may vary depending on location.

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It comes following nearly two years of trials of the meatless fried “chicken” across test markets in select U.S. cities including Los Angeles, Charlotte, North Carolina, and Nashville, Tennessee. KFC first tested Beyond Fried Chicken at an Atlanta-area restaurant in 2019.

“It’s time,” said KFC U.S. President Kevin Hochman in an interview with CNN Business, adding that the new product is for customers “that want to eat a little less animal-based protein, but that hasn’t become vegan or vegetarian.”

Beyond Meat announced a global strategic partnership with Yum! Brands, which operates KFC, last year in an effort to create and offer “craveable and innovative plant-based protein menu items” across KFC, Pizza Hut, and Taco Bell over the next several years.”