Posted BY: | NwoReport
It’s been a rough few months for Anheuser-Busch and its Bud Light product line thanks to an entirely unforced error on the part of its leaders who thought it would be a good idea to celebrate the one year anniversary of biological male Dylan Mulvaney deciding to be a “girl.”
As a result of its little Mulvaney stunt, Bud Light has lost its place at the top of U.S. sales charts.
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The resulting boycott of Bud Light and other Anheuser-Busch brands was swift, severe, and hit its mark. Bud Light was being nearly given away by retailers who couldn’t move the product as sales cratered and the company sent executives on leave to try and show they were reversing direction.
Any attempts to coax previously loyal customers to again buy Bud Light have, so far at least, not been very effective. Instead, Bud Light watched as its top-seller status was usurped in May by Modelo Especial — a beer distributed in the U.S. by Constellation Brands which “acquired the brand in 2013 from Anheuser-Busch after U.S. regulators required Anheuser-Busch to sell U.S. rights to Modelo Especial and Corona to gain clearance for its acquisition of Mexican brewer Grupo Modelo.”
