Source: ALLUM BOKHARI
Conservative-friendly video hosting platform Rumble is moving a significant portion of its ads revenue to an early-stage version of a new native ads marketplace created by the company. This is the latest step for the YouTube competitor, which Sen. Rand Paul (R-KY) recently announced would become his primary platform for video content.
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Eventually, all ads on Rumble’s platform will be served through Rumble’s own advertising system. The advertising marketplace aims to provide an alternative to the current advertising ecosystem by including real-time bidding, targeting, and the ability for publishers to participate and list their websites in the exchange.
