Posted BY: | NwoReport
Target’s shareholders lost $9 billion in stock market value because the C-suite mixed its professional duties with its personal agendas, including advocacy for transgenderism.
The poster boy for this high-risk policy is Target’s vice president for brand marketing, Carlos Saavedra. He moonlights as a board member of an advocacy group for K-12 transgenderism and gay status. The group, titled GLSEN, is an acronym chosen by the teachers who formed the Gay, Lesbian & Straight Education Network in 1990.
Target’s website says Saavedra “leads Target brand stewardship & campaign development for initiatives including Holiday, Back-to-School/College, Target Run, Discovery, Inclusive Marketing, and Digital & Social Engagement.”
That description portrays Saavedra as the retail version of Bud Light’s Alissa Heinerscheid, who wrecked the company’s Bug Light business by trying to rebrand the blue-collar beer around transgender advocate Dylan Mulvaney.
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But Target’s managers collectively created their own disaster when they hired their deputies and placed pro-transgender and gay advocacy products in prominent displays at the front of the stores.
In response, the company’s core customers of married suburban moms have rationally mobilized against Target.
