Posted BY: William Sullivan
A couple of weeks ago, millions of Americans awoke to the news that Bud Light had sponsored Dylan Mulvaney, a man who has become famous by pretending to be a ditzy teenage girl. Suddenly, if you bought a Bud Light, you found yourself financing and promoting the radical transgender ideology that demands that chemical castration and surgical mutilation be normalized in order to affirm the delusions harbored by thousands of gender-dysphoric children and adults across America.
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On the surface, it was a move so boneheaded that many wondered if it was an April Fools gag, given the timing. But it was genuine, with Bud Light’s parent company, Anheuser-Busch, initially defending the business partnership with Mulvaney.
While those responsible for it probably expected some conservative backlash, the bipartisan response has been overwhelming and brand-shattering, with sales falling dramatically and Anheuser-Busch having shed around $24 billion in market capitalization over just 13 days.
Well, it is certainly unprofitable business.