Posted BY: Bill | NwoReport

Smart TVs are big money savers compared to other techs on the market. They include built-in apps that can save you from buying streaming devices like a Roku or Fire TV Stick.

As with any smart technology, there’s a price to be paid for the convenience. In return for an always-connected experience, smart TVs collect data on users – a lot of it. Tap or click here to listen to Kim’s Daily Tech Update about the smart TV dilemma.

You won’t believe how your smart TV is not just gobbling up your viewing data. In some cases, it’s also gathering information about your home. This guide will walk you through how to opt out of this data collection so you can return to binging your favorite shows in peace.

Turn off your smart TV’s tracking features

Can you minimize your smart TV’s snooping activities? Yes. Our advice: Turn off its tracking features – especially Automatic Content Recognition (ACR).

What is ACR, and how do you turn it off? It’s a visual recognition feature that can identify every ad, TV show or movie you’re playing on your TV. This includes streaming boxes, cable/over-the-air TV, and even DVD and Blu-Ray players.

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This data is collected and can be used for marketing and targeted advertising purposes. If this sounds too creepy, there are ways to turn it off. The exact methods will depend on your TV’s brand.


You can turn off your set’s ACR features if you own a Vizio smart TV. Here’s how:

On older Vizio TV sets that use Vizio Internet Apps (VIA), go to the TV’s System and then: Reset & Admin > Smart Interactivity > Off.

On Vizio smart TVs that use the newer SmartCast system, go to System > Reset & Admin > Viewing Data > toggle it to Off.

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For Android:

(Note: Instructions may vary depending on your manufacturer and model.)

Android phones – Generally, on an Android gadget, you can go to Settings > Google > Ads > toggle “Opt out of Ads Personalization” to On. You can also reset your gadget’s advertising ID on this page.

Your other options

A few other simple options could be impractical, such as disconnecting your smart appliances from the internet. This renders gadgets that rely on an internet connection, like smart speakers or the web features of smart TVs, useless and may not be a viable option for most people.

If you think the convenience of having these smart gadgets is not worth the privacy implications, then it’s your choice to keep them out of your home.

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